Artificial intelligence (AI) In Media Market size was estimated at USD 8,290 million in 2024 and is projected to reach USD 55,741.16 million in 2031 at a CAGR of 31.29 % during the forecast period 2025-2031.
The artificial intelligence (AI) in media market refers to the integration of AI technologies into various aspects of media production, distribution, and consumption. AI enables automation, personalization, and data-driven decision-making in areas like content creation, audience targeting, media optimization, and advertising.
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North America to Dominate the Market
- North America leads the global AI in media and entertainment market, holding the largest share at 33.6%. This dominance is driven by significant investments in AI research and development, alongside the region’s strong technology infrastructure that supports seamless AI adoption in media production and distribution.
- The U.S. plays a vital role in North America’s leadership in the AI-driven media and entertainment market. Hollywood studios and tech companies are increasingly leveraging AI to enhance film production, special effects, and scriptwriting.
- The U.S. plays a vital role in North America’s leadership in the AI-driven media and entertainment market. Hollywood studios and tech companies are increasingly leveraging AI to enhance film production, special effects, and scriptwriting.
- Asia Pacific is experiencing rapid growth in the AI-driven media and entertainment market, fueled by a growing digital consumer base. Countries like China, India, and South Korea are using AI to personalize content at scale and enhance audience analytics.
Competitive Landscape: Artificial intelligence (AI) In Media Market
- Microsoft
- IBM
- Meta
- OpenAI
- Baidu
- AWS
- Adobe
- Sprinklr
- C3 AI
- Hootsuite
- Veritone
- Taboola
- Sprout Social
- SymphonyAI and More
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Recent Developments:
- In December 2024, OpenAI teamed up with Future, a prominent digital media company, to produce specialized content using AI technology. The partnership aims to enhance content creation across various platforms, leveraging OpenAI’s advanced language models to generate engaging articles and resources.
- In October 2024, Meta entered a multi-year partnership with Reuters to revolutionize AI-driven news delivery. This collaboration will empower Meta’s AI chatbot to provide real-time updates on current events, using Reuters’ trusted journalism as its source. U.S. users will receive accurate news responses, complete with citations and links to full Reuters articles.
- In April 2024, WPP and Google Cloud announced a ground-breaking partnership aimed at transforming the advertising industry with advanced AI technologies. This collaboration will use Google Cloud’s Gemini AI model to optimize creative processes, enabling WPP to produce high-quality content more efficiently.
- In March 2023, Microsoft entered into a 10-year partnership with Boosteroid, the largest independent cloud gaming provider, to bring Xbox PC games and Activision Blizzard titles, including Call of Duty, to Boosteroid’s platform. This deal aims to expand gaming access to over 150 million additional players worldwide.
Artificial intelligence (AI) In Media Market Segmentation:
Based on Software Type
- Content Distribution
- Workflow Automation
- Transcription
- Metadata Tagging
- Indexing
- Audience Analysis
Based on Technology
- Generative AI
- Other AI
Based on Application
- Video Production
- Fake News Detection
- Content Moderation
Global Regions:
- North America (the United States, Canada, and Mexico)
- Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia (Indonesia, Thailand, Philippines, Malaysia, and Vietnam))
- South America (Brazil etc.)
- The Middle East and Africa (North Africa and GCC Countries)
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