Hi, I’m Ethan Lewis, and I work as an SEO analyst. It took me a few years to really find my path in the digital world, but once I did, I never looked back. I always had a curiosity about how websites appear on Google, why some rank higher than others, and how content spreads across the internet. That curiosity slowly evolved into a deep passion for SEO.
My journey started when I was working at a small company handling some basic content tasks. I began to notice that no matter how good the content was, it wasn’t getting seen. That pushed me to explore why some websites attracted massive traffic while others with similar content didn’t. The answer I found was SEO.
At first, SEO felt like trying to solve a constantly changing puzzle. But the more I learned, the more it made sense. I started applying small changes—optimizing page titles, fixing meta descriptions, tweaking URLs, improving site structure—and slowly saw the results come in. Rankings improved, clicks increased, and that was all the motivation I needed.
Over time, I started helping clients with their SEO strategies. One of the best things about this field is that it’s always evolving. Every website is different, and there’s no one-size-fits-all approach. You have to analyze data, understand the target audience, and make decisions that are right for each individual brand. That’s what keeps the work exciting.
SEO isn’t just about ranking high on Google. It’s also about building credibility. When someone finds your website in the top search results, there’s an instant sense of trust. They assume you’re an authority on the subject—and you should be. My job is to help businesses earn that spot and maintain it.
I also learned how important it is to look beyond the website. SEO and social media go hand in hand. You can have a perfectly optimized site, but if you’re not active on platforms where your audience spends their time, you’re missing out on major traffic sources. One of my clients, for example, wanted to boost their visibility and engagement fast. As part of a multi-platform strategy, they decided to buy Twitter followers to give their account a more credible look and increase exposure early on. It was a simple step, but it helped attract real users and build momentum.
Now, let’s talk about some of the core SEO strategies I’ve used over the years that continue to deliver results:
First, keyword research is everything. It’s not just about targeting high-volume terms—it’s about finding the right terms that match your user’s intent. Whether it’s a local business trying to rank for “coffee shop near me” or a tech company aiming for “best CRM software,” relevance is more important than popularity.
Second, content optimization is critical. You could write the best blog post in the world, but if your on-page SEO is weak, it won’t perform. Make sure your headers, images, links, and structure are all clean and focused. Internal linking also plays a key role—it helps spread authority across your pages and keeps users on your site longer.
Third, backlinks are like votes of confidence from other sites. The more credible sites that link to you, the more trustworthy you appear to search engines. Building backlinks takes time, but quality always beats quantity. Guest posting, digital PR, and building shareable content can really move the needle here.
Fourth, technical SEO matters more than people think. Site speed, mobile-friendliness, secure connections (HTTPS), and clean code can all impact rankings. Tools like Google Search Console and PageSpeed Insights are a big help in identifying and fixing issues that may be hurting performance.
Something I always emphasize is that SEO is a long-term investment. You won’t see results overnight. But if you stay consistent, keep testing, and adapt as needed, the results will come—and they’ll be sustainable. SEO helps reduce reliance on paid ads and builds a steady stream of organic traffic that you don’t have to pay for every month.
As someone who’s been working in SEO for years, I can confidently say that it’s one of the most powerful digital marketing tools available today. It’s not just for big businesses with big budgets. In fact, some of my favorite success stories come from small businesses that used smart SEO to compete with larger players.
If you’re just getting into SEO, my advice is simple: start small, stay curious, and never stop learning. Test your ideas, measure your outcomes, and don’t be afraid to try new things. The digital world moves fast, but if you keep your foundation strong, you’ll be able to grow and adapt with it.
In this field, every website tells a story, and SEO is the way to make sure people hear it.
