Believe it or not, according to studies, humans have an attention span of about 8 seconds, which is even shorter than a goldfish’s 9. With people’s attention slipping away faster than ever, brands are constantly trying new ways to grab hold of their audience. One such way is through interactive marketing, and one of the most exciting tools within this space is interactive panels.
Interactive panels are digital displays or touchscreens that offer brands a unique opportunity to create immersive campaigns to captivate customers in ways traditional ads cannot.
Read ahead to learn how interactive panels can transform your marketing campaigns.
What Are Interactive Panels?
Have you seen those touchscreen kiosks in a shopping mall or those smart mirrors in the store? Yes! Those are what we call “Interactive Panels.” The magic of these panels is in how you can interact with them — tap, swipe, rotate, and use other gestures to create a much more engaging experience than just watching. They use touch technology, sensors, and AR to turn a simple interaction into a two-way experience that draws customers in.
Think of it as a way to turn an ordinary ad into something the audience can experience themselves. Instead of just seeing a still image or video on a screen, the audience can become a part of the screen itself (not literally!) or interact with it in ways traditional ads cannot offer. This shift in marketing engagement opens up the possibility of creating lasting impressions.
Boosting Engagement and Excitement
Interactive panels are an excellent way to get customers involved. When people interact with a product or any brand’s information, they feel more involved with the brand. The result is higher dwell time, improved brand recall, and a more substantial sales impact than static displays. These panels engage people with fun elements like quizzes, challenges, leaderboards, and hands-on demos such as virtual try-ons, 3D product views, and interactive tutorials.
A well-known example of this is Coca-Cola’s use of an interactive dancing vending machine. The company placed its vending machine in South Korea that uses Xbox Kinect technology, encouraging users to imitate the dance steps on the screen for a chance to win a free Coke. The more dance moves people mimic, the more bottles of Coke they are rewarded with. With a fun experience at its core, the brand attracted attention to itself and successfully made the campaign a viral success.
Collecting Data for Smarter Marketing
The best part about interactive panels is their ability to collect valuable real-time data. Every time someone engages with the panel, the brand collects valuable data on what they like, think, and how they act.
Interactive panels collect such information using polls, clickable questions, rating scales, and simulations. For marketers, this information is pure gold. It helps them understand how consumers view their brand so they can fine-tune campaigns, improve product offerings, and craft authentic customer experiences.
Let’s say a car company sets up an interactive panel at an auto show where visitors can design their ideal car, selecting colour, features, and even accessories. Such opportunities will engage the crowd and give the company real-time feedback on customers’ preferences. Do people want more eco-friendly features? Are specific colours more popular? What kind of style do people like? The answers are right at the company’s fingertips, which helps them improve their offerings and marketing strategies.
Building Brand Loyalty
Interactive panels are an excellent tool for building relationships with customers. When customers have fun interacting with the brand, they will keep coming back. Features like point systems, quizzes, polls, challenges, and personalised product suggestions on interactive panels make these interactions possible. Over time, these interactions help brands build loyalty.
Imagine you are in a store to buy makeup products. Suddenly, you see an interactive panel where you can try makeup virtually. No smudges. No Mess! Sephora did that by introducing its “Sephora Virtual Artist” panels in stores. Sephora’s interactive panels let customers dive into a world of makeup experimentation, all without lifting a finger (other than tapping the screen, of course). Customers can explore different shades, styles, and products, creating a fun and engaging experience. Personalised recommendations ensure each visit feels tailored, turning shoppers into loyal customers who return for more.
In Conclusion
Interactive panels are entirely redefining how we connect with consumers. They are bringing engagement to a new level by offering dynamic, data-driven experiences that pull people in. When you add interactivity to your campaigns, you do more than catch attention; you create a connection. From gamified experiences to personalised interactions, these panels’ potential is limitless. The future is immersive, and the brands that jump on board will lead the way.
Let’s make your marketing unforgettable by providing you with the best interactive panel in India. Contact us today, and we will help you create an experience your audience will love.
