What Is E-A-T? E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, which are key factors Google uses to evaluate the quality of content on websites. It plays a crucial role in determining how well pages rank in search results, especially for topics related to health, finance, and other areas where reliable information is vital. By focusing on E-A-T, website owners can enhance their content’s credibility, improve user trust, and boost their SEO performance.
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