A well-crafted press release distributed through a reputable outlet like AP News can significantly boost a brand’s visibility, credibility, and reach. If you are looking to share important news about your business, event, or announcement, getting your story published on a trusted platform like the Associated Press (AP) can make a major difference.
In this guide, we will walk you through the process of preparing and submitting an AP News Press Release, highlight the key benefits, and offer practical tips to maximize your chances of success.
What Is an AP News Press Release?
An AP News Press Release is an official statement issued to the media and distributed through the Associated Press’s vast network. The AP is one of the largest and most trusted news organizations globally, and having your press release picked up by their platform lends immediate authority to your announcement.
Typically, businesses, non-profits, and public figures use AP News Press Releases to share updates, promote events, launch products, or manage crises.
Key Benefits of Publishing an AP News Press Release
Publishing a press release through AP News offers several advantages:
1. Enhanced Credibility
The Associated Press has a reputation for unbiased and accurate reporting. When your release appears on AP News, it gains automatic trust from readers, journalists, and industry peers.
2. Broader Reach
AP’s network spans thousands of media outlets worldwide. A press release published through them can reach regional, national, and even international audiences.
3. SEO Value
An AP News Press Release often gets picked up by multiple outlets, creating high-quality backlinks that can improve your website’s search engine rankings.
4. Increased Media Opportunities
Journalists often scan AP News for story ideas. A well-written release can lead to interview requests, features, or additional coverage.
5. Brand Authority
Consistent newsworthy publications can establish your brand as a reliable source of information in your industry.
How to Get Your AP News Press Release Published
Successfully publishing an AP News Press Release requires careful planning and execution. Here’s a step-by-step guide:
Step 1: Define Your Goal
Before writing anything, be clear about your objective. Are you announcing a product launch, an event, or a major partnership? Your goal will shape the tone and content of your release.
Step 2: Write a Newsworthy Press Release
AP News prioritizes stories that are timely, relevant, and factual. Follow these best practices:
- Start with a strong headline: It should be concise and clearly convey the news.
- Lead with the most important information: The first paragraph should answer who, what, when, where, why, and how.
- Use a journalistic tone: Avoid overly promotional language. Stick to facts and avoid exaggerations.
- Include quotes: Adding quotes from key stakeholders humanizes the story and provides authoritative insights.
- Provide supporting details: Offer statistics, background information, and context to make your story complete.
Step 3: Format Correctly
Press releases typically follow a standard format:
- Headline: Clear and newsworthy.
- Dateline: City and date of the release.
- Introduction: A summary of the key points.
- Body paragraphs: Detailed information.
- Boilerplate: A brief paragraph about your company or organization.
- Contact Information: Name, phone number, and email of the media contact.
Proper formatting increases your chances of acceptance by editors.
Step 4: Choose the Right Distribution Partner
While the AP accepts direct submissions, most businesses work through distribution services with established relationships with AP News. Some reputable distribution platforms include:
- Monday Newswire
- GlobeNewswire
- Business Wire
- EIN Presswire
Make sure to select a service experienced in distributing to AP News if your goal is placement specifically on their platform.
Step 5: Submit Your Release
Submit your press release following the guidelines provided by your chosen distribution service. Pay attention to submission deadlines and requirements.
Step 6: Follow Up
Monitor the distribution of your press release. Use media monitoring tools to track where your release appears and engage with journalists or outlets that pick up your story.
Practical Tips for a Successful AP News Press Release
Focus on Genuine News
Editors prioritize releases that bring real value to readers. Avoid submitting announcements that feel like advertisements. Always ask yourself whether your story would interest a wide audience.
Keep It Concise
Aim for a word count between 400–600 words. Press releases that are too long may lose the reader’s attention. Stick to the essential facts and avoid unnecessary details.
Use High-Quality Media
Adding high-resolution images, logos, or short videos can make your press release more appealing. Always ensure you have the rights to the media you include.
Optimize for Search Engines
Include relevant keywords naturally, such as “AP News Press Release” and secondary keywords like “press release distribution” or “AP news submission.” Use them sparingly and where they make sense.
Proofread Carefully
Spelling and grammar mistakes can hurt your credibility. Always review your press release multiple times or have a professional editor check it before submission.
Timing Matters
Consider the timing of your press release. Avoid major holidays or weekends when fewer journalists are active. Early weekday mornings are generally ideal for higher visibility.
Common Mistakes to Avoid
- Overhyping: Press releases are meant to inform, not to sell.
- Ignoring AP Style: Familiarize yourself with the Associated Press Stylebook to meet editorial expectations.
- Lack of Clear News Angle: Make sure your release clearly states why it matters.
- Missing Contact Information: Always include accurate and updated media contact details.
Conclusion
Publishing an AP News Press Release can dramatically enhance your brand’s credibility, visibility, and reach. By following the steps outlined above—defining your goal, writing a newsworthy release, formatting it correctly, choosing a reliable distribution partner, and optimizing your content—you can maximize your chances of success.
Remember, the key to a successful press release lies in delivering genuine news in a clear, professional manner. When done right, an AP News Press Release can open doors to new opportunities and long-term growth for your organization.
